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Talk. They Hear You.

Through the Sober Truth on Underage Drinking Act, the Substance Abuse and Mental Health Services Administration (SAMHSA) created the “Talk. They Hear You.”® campaign to address the problem of underage drinking and substance misuse. 

The “Talk. They Hear You.” Underage Drinking Prevention National Media Campaign empowers parents and caregivers to talk with children early about alcohol and other drug use.

Campaign Goals

The “Talk. They Hear You.” campaign aims to accomplish the following:

Increase parents’ awareness of the prevalence and risk of underage drinking and substance use;

Equip parents with the knowledge, skills, and confidence to prevent underage drinking and substance use; and

Increase parents’ actions to prevent underage drinking and substance use.

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